Yoto

Brand Identity, Industrial/Product Design

Industrial design, branding, visual identity, and packaging for an audio player that kids can control.

Jm Yoto Main Image

Yoto logo animation

Yoto wordmark

Yoto packaging sleeve

Yoto packaging sleeve

The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control.

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Yoto modes

Yoto modes

The angled back allows it to be placed upright on a table or shelf, or tipped back with the display facing the child when used on the floor.

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Yoto

Yoto

Yoto startup animation

The graphic design team developed the Yoto symbol to work across print, online and on the Yoto Player’s 16 x 16 pixel display. The team refined, designed and illustrated every aspect of the Yoto visual identity, starting with the Yoto symbol.

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Yoto cards

Yoto cards

Yoto content pattern

Yoto content pattern

Yoto multipack packaging

Yoto multipack packaging

Yoto Castledown

Yoto Castledown

University of Washington Magazine

Editorial Design, Naming

A new magazine for the prestigious Pacific Northwest institution.

Yoto