Zoom Enlarge Zoom Enlarge Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Keeping the firm’s distinctive spirit at the heart of the identity, Pentagram introduced the brand idea of ‘The Orchestra of Light and Design’, which has been applied throughout all aspects of the identity. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand system utilises a soft and delicate colour palette, coupled with open white-space, cultivating a minimal and modernist aesthetic. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand utilises an optimistic and purposeful tone of voice, reflecting the spirit of a company that is utopian in its ideals. Learn more about the project Zoom Enlarge Share: Twitter, LinkedIn, Email