University of Sussex

At the founding of the University of Sussex, their first Vice-Chancellor, John Fulton, urged the University’s students to direct their studies towards making the future.

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An inconsistent approach to identity and communications had left the University without the personality or story to match its achievements.

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Pentagram has refreshed the University’s brand, creating a visual identity, messaging system and advertising campaign that reorientates the University around Fulton’s vision.

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The brand refresh modernises the University’s visual identity, introducing new colourways, layouts and photography styles that make Sussex’s communication materials clean, proud, vibrant and relevant.

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Pentagram has taken inspiration from the visual language of early prospectuses to develop a copy-driven graphic system for Sussex, placing bold messaging at the heart of promotional materials.

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Pentagram also designed a highly-visible manifesto advertising campaign, used by Sussex for open days, clearance and offer acceptance. 

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