UNIQLO LifeWear Day

Brand Identity, Film & Motion Graphics, Exhibition Design, Sound Design

A major exhibition that dramatises and codifies Japanese clothing brand UNIQLO’s LifeWear concept.

Held at Somerset House, the large-scale immersive, experiential event showcases UNIQLO’s popular LifeWear concept from three perspectives: Art, Science and Craftsmanship.

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Season's Stylings with animated screen

Season's Stylings with animated screen

Generative animated flatlay

Generative animated flatlay

Throughout the ground floor of the Embankment Galleries, the walls of the exhibition are made from fabric light-boxes evoking Japanese Shoji architecture and carrying the exhibition identity and graphic content.

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Science area

Science area

Craftsmanship area

Craftsmanship area

Leicester square advertisement

Leicester square advertisement

London Underground advertisement

London Underground advertisement

Social media post animation

Social media post and story animation

The identity includes new iconography for each of UNIQLO’s key products and technologies as well as many of the areas and experiments in the exhibition.

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Exhibition icons

16 x 16 icon grid

The making of UNIQLO LifeWear Day

Kino Der Moderne

Brand Identity, Film & Motion Graphics

A new identity and teaser for a major exhibition on film in the Weimar Republic at Berlin's Müseum für Film und Fernsehen.

UNIQLO LifeWear Day