Total War: Warhammer III

The new title-logo, animated reveal and bespoke typeface, all reference the fray of battle—large-scale, individually indistinguishable throngs of weapons, armour and organic matter clashing across a sea of armies.

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The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content.

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The glyphic style 'Chaos' typeface, with its blade-like serifs, tapered strokes and sharp decorative detailing, features three optical weights, optimising the style for use at all sizes.

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The Chaos typeface and Chaos Mass connect assets across the full spectrum of applications, from marketing campaigns, to web and social content and in-game.

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The title-logo, constructed in cold, war-worn steel featuring a framing shield and Roman numerals bevelled like axe blades, was modelled in 3D so that it could be animated in the title card, and dramatically lit with cinematic lighting.

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