The challenge was to create an ownable visual identity that related to South Asian design traditions without feeling overly predictable or cliché. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The final palette includes 22 colors found throughout South Asian visual art, fabrics, films, and posters, incorporating a wide range that balances the vibrant with the subdued. Learn more about the project Zoom Enlarge Play Share: Twitter, LinkedIn, Email
