The Gamechanger Rap: a plea for plain English

Film & Motion Graphics

A four-verse entreaty to all agencies and execs who habitually assault the English language with their business buzzwords.

Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.

Learn more about the project

Hazen and Sawyer

Brand Identity, Digital Design

Identity and website design for the world's leading engineering firm devoted to water.

The Gamechanger Rap: a plea for plain English