Pentagram partner Samar Maakaroun was invited to create a new brand identity for the Emirate of Sharjah to help connect Sharjah’s rich history to its ambitious and vibrant arts and cultural scene, and promote it as an exciting place to live, work and visit. Learn more about the project Play Zoom Enlarge Play Play The elegantly rounded motif replaces the two lowercase ‘a’s, introducing an element of transitions and passageways, that in turn embodies the ideas of transformation, progress, and journeys through Sharjah. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge The brand package integrated the same DNA, colour system, motion and form in two separate languages, creating one face, one brand identity speaking equally fluently in two different languages. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Designing in two languages at once means that the two wordmarks are carefully balanced in form, to achieve parity in usage, brand behaviour, expression and design. Learn more about the project Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge
