Shakespeare Theatre Company

With Shakespeare at its core, the Company explores plays of national and international relevancy—with profound themes, complex characters, and heightened language—all through a contemporary 21st-century lens.

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Pentagram’s brief was to create a brand identity that expressed the continuing relevance of Shakespeare, enhanced by the contemporary perspective that STC brings to his timeless and universal stories.

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Building from STC’s vision of ‘Vital Stories Audaciously Shared’, Pentagram proposed a creative expression around a central idea of interplay between a broad range of dimensions—classic and contemporary, artist and audience, stage and digital, entertaining and learning, intimate and collective.

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In contrast to the longer wordmark, STC is used as a shortcut to establish a more approachable connection with audiences and deliberately move away from the more academic or inaccessible perception that many people have of Shakespeare.

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