The vibrant visual language centers on a logo that transforms in fluid, expressive shapes to reflect the infinite identities within LGBTQIA+ communities. Learn more about the project Play Zoom Enlarge Play Zoom Enlarge The brand positioning and messaging highlight Serif as a place where members are welcome to bring their own diverse identities and create connections. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play A black and white palette is the base for the identity, but at select moments, soft gradients can be applied to evoke subtle and fluid auras. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Serif’s organic typography is supplemented by the dot of the ‘i,’ a simple graphic device that has an irregular, unique shape and appears in countless permutations that represent the individual. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge The identity serves as the framework for a brand architecture that can grow and evolve along with Serif as it introduces a variety of experiences and programming. Learn more about the project Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The user experience and digital design reflect the platform’s openness and accessibility, encouraging members to connect around experiences and events. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Share: Twitter, LinkedIn, Email
