Although the platform is powered by cutting-edge technology, the new brand identity needed to feel deeply human-centric and display empathy, warmth and emotional intelligence. Learn more about the project Zoom Enlarge Play Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Pentagram’s challenge was to communicate complex and abstract themes (such as talent retention or AI hiring) without falling into the established vernacular of nodes or data, and instead applying a more humanistic approach. Learn more about the project Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge A library of bespoke icons was developed to visualise more technical, specific things at smaller scales where illustration or photography would become illegible. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Bespoke illustrations were commissioned—these appear across all on- and offline communications, reinforcing SeekOut’s key messages and adding a playful element to the brand language. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email
