The updated identity and streamlined brand architecture establish a consistent system that positions the magazine as a contemporary, authoritative voice on science. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge The full name, previously abbreviated as both ‘SciAm’ and ‘SA,’ is now set as ‘SCI AM,’ stacked and justified as a verbal and graphic contraction of the full word mark. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Changes to the print edition enhance the magazine’s readability, with a new typography system that provides clarity and serves as a foil for the often spectacular imagery. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge
