Royal Designers for Industry

Brand Identity

Individual menus made by hand using stationery stickers for the prestigious ‘Royal Designer for Industry’ award ceremony.

The ‘Royal Designers’ are the highest accolade in the UK, enriching our cultural heritage, driving innovation, and inspiring creativity in others. Recipients have included Brain Eno, Barnes Wallis, Lucienne Day, Jonathan Ive, Richard Rogers, Vivienne Westwood, Thomas Heatherwick and Norman Foster.

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For the 2023 honorary event, RDI Marina Willer was asked to design and create menus that reflected her authentic design ethos.

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The outcome is a celebration of colour and diversity, reflecting Marina’s unusual methods of design, using stickers to create something truly tactile that contrasts with the bombardment of the digital world.

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Marina proposed that each menu be made individually by hand, she then hand-selected the vibrant fluoro stickers that, when applied within a grid, created intricate patterns and a uniform language.

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The team created over 90 menus, every one unique, providing each Fellow with a special memory of the evening. Inside the menus is a pocket with a few sheets of stickers that the Fellows could use to stick on the tablecloth, on their clothes, bags or notebooks.

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Young V&A

Brand Identity, Typography

Reimagining the brand for the V&A’s Museum in Bethnal Green to express its unique voice within the brand family.

Royal Designers for Industry