OMNY

Brand Identity, Naming

Brand identity and naming for the new contactless fare payment system for the MTA transit networks in NYC.

The name stands for One Metro New York, a reference to transportation as an essential service that connects the city.

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The logo is set in OMNY Titling, a custom font with inline letters that suggest train tracks and transportation routes.

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KPIT

Brand Identity

Brand identity for a mobility brand that has connectivity, technology and dynamism at its core.

OMNY