The new logo is derived from the essence of the carved letterforms that have been embedded in the facades of the West and East Buildings for decades.
A specially drawn “N” reflects the classism of John Russell Pope’s West Building and the modernity of I.M. Pei’s East Building.
Highlighting “National” in the logo reflects the institution’s commitment to serve as the nation’s art museum.
Empirica and Mallory typefaces, designed by Tobias Frere-Jones and Nina Stössinger.
