Zoom Enlarge Zoom Enlarge Designed by Pentagram, the retailer's new identity brings simplicity and clarity. It is optimised for use in digital contexts, an increasingly important part of Mytheresa's business. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge The concept is based on the belief that buying and wearing fashion is an expression of personality, rooted in individual taste and personal desire. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email