Play Play Zoom Enlarge Zoom Enlarge The brand refresh builds on the legacy of the Monterey Bay Aquarium as it celebrates its 40th anniversary in 2024. Learn more about the project Play Zoom Enlarge Zoom Enlarge Play The kelp symbol becomes the foundational element in a dynamic and contemporary visual language that provides clarity and consistency across brand expressions. Learn more about the project Play Play Zoom Enlarge A broader brand palette goes beyond blue to colors derived from the depths of the Monterey Bay—its water, sand, marine kelp and algae, and sea life like urchins and octopuses. Learn more about the project Zoom Enlarge Play Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand positioning and messaging taps into the wonder and awe of the ocean and a fascination for its creatures as portals into the Aquarium’s mission of marine conservation and education. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge
