Look!

Brand Identity, Signage & Environmental Graphics

Symbol and campaign to remind pedestrians and drivers to look before entering crosswalks and intersections.

Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.

Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.

1 Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.

New Yorkers look to the right and left in the poster campaign.

New Yorkers look to the right and left in the poster campaign.

The graphic turns the “O”s of the word into a pair of eyes, with the pupils positioned to the left or right to let pedestrians know exactly which way to look.

Learn more about the project

The campaign appears on phone kiosks, buses, and bus shelters around the city.

The campaign appears on phone kiosks, buses, and bus shelters around the city.

1 The campaign appears on phone kiosks, buses, and bus shelters around the city.

Olympic Tree Rings

Signage & Environmental Graphics, Industrial/Product Design

A collaboration to create a permanent reminder of the Olympic Games.

Look!