Library of Congress

Brand Identity

A dynamic brand identity for the world’s largest library helps make its collections accessible to all.

The identity treats the logotype as a metaphor for a bookshelf or bookcase, a place to collect things.

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The versatile logo is the basis for a cohesive system for the Library’s many sub-brands and affiliate programs.

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The brand identity helps educate the public about what the Library is, and reinforce that it is accessible and inclusive to everyone.

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ReflectUS

Brand Identity

Branding for a nonpartisan coalition working to increase the number of women elected to public office in the U.S.

Library of Congress