Play Play The process began with Pentagram creating dozens of experimental typographic patterns borne entirely from the bespoke Lasenby Sans font designed as part of the Liberty re-brand. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The collection is a bold collision of, colour and form, resulting in endless typographic patterns and builds upon the new visual identity that Pentagram designed for the 148-year-old brand. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play Play Pentagram’s design brief was simply to play without any strategic outcome in mind. The experimentation was undertaken in the spirit of ‘unapologetic eccentricity’ from the heart of the Liberty brand manifesto. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play