‘Kaiyo It!’

Brand Identity, Campaigns

An ad campaign plays off the challenges of New York living and turns the brand name ‘Kaiyo’ into a call to action.

Kaiyo wanted a distinctive concept it could truly own, something that was simple, memorable and easy to say. The next step was turning the name into a verb.

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The ads feature playful illustrations of domestic scenes that New Yorkers can relate to, set against the saturated yellow of the Kaiyo branding.

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Ankorstore

Brand Identity

Brand identity system for an online wholesaler connecting independent brands and retailers.

‘Kaiyo It!’