Inolex

With its new identity, Inolex stands apart from the traditional companies in its industry and instead fits in alongside the beauty and personal care brands that are its clients.

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The identity's special ingredient is right in the name––the "x" at the end of Inolex. As a symbol rich in meaning, it is immediately recognizable as Inolex.

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Inspired by historical imagery from pioneering studies of botany, Pentagram developed a visual language that combines science, nature and artistry in a way that is both technological and expressive.

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