How to Watch a Movie for Do The Green Thing

Film & Motion Graphics, Campaigns

Strategy, identity, content and website design for Do The Green Thing, an environmental public service that uses editorial arguments and creative provocations to tackle climate change.

The new Do The Green Thing website is inspired by long-form content publishers like Medium

The new Do The Green Thing website is inspired by long-form content publishers like Medium

Mischievous green touches run alongside the articles

Mischievous green touches run alongside the articles

Do The Green have also created GIFs showing green actions animated onto 2016's best films

Do The Green have also created GIFs showing green actions animated onto 2016's best films

Do The Green Thing’s relaunch marks the publication of its first Issue, ‘How screenwriters are ruining the planet’, an editorial piece explaining why incidental environmental actions are so important in films.

Learn more about the project

An ident that reminds people to turn off their phones and look out for green actions in films

The Gamechanger Rap: a plea for plain English

Film & Motion Graphics

A four-verse entreaty to all agencies and execs who habitually assault the English language with their business buzzwords.

How to Watch a Movie for Do The Green Thing