Pentagram

Grace Farms

Brand Identity, Signage & Environmental Graphics

Brand identity and wayfinding for the social and cultural institution on 80 acres of nature in New Canaan, Connecticut.

The full identity system includes a mark, a dedicated color palette and a series of custom icons. Zoom Enlarge

The full identity system includes a mark, a dedicated color palette and a series of custom icons.

Signs are made of aluminum panels with a chrome center and legs. Zoom Enlarge 1

Signs are made of aluminum panels with a chrome center and legs.

1 Signs are made of aluminum panels with a chrome center and legs.

The sleek form of the signage is set off by the landscape. Zoom Enlarge 2

The sleek form of the signage is set off by the landscape.

2 The sleek form of the signage is set off by the landscape.

The homepage of the Grace Farms website features a video that gives a sense of the environment and architecture. Zoom Enlarge

The homepage of the Grace Farms website features a video that gives a sense of the environment and architecture.

The online presence is designed to give a view into the one-of-a-kind center and its multi-faceted programs and initiatives. Zoom Enlarge

The online presence is designed to give a view into the one-of-a-kind center and its multi-faceted programs and initiatives.