Frick Madison

Brand Identity, Signage & Environmental Graphics

The historic Breuer building on Manhattan’s Upper East Side is transformed into a temporary home for the Frick Collection.

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The brand identity embraces the contrast between the building and the artworks to make the move a special event—the rare opportunity to see the collection in an unusual setting.

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The Frick Madison wordmark acknowledges the modernist heritage of the Breuer building with a bold, sans serif typeface.

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A visual prelude on a media wall in the lobby prepares visitors to experience the collection outside the context of the Frick mansion.

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The bright orange of the identity serves as a counterpoint to the deep, subtle palette of the stone and bronze materials of the architecture.

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‘A More Perfect Union’

Brand Identity, Editorial Design

Identity and editorial design for a special project by The Philadelphia Inquirer looking at the roots of systemic racism.

Frick Madison