Fisher-Price

Brand Identity

A brand identity refresh for one of the world’s leading toy companies highlights a return to a playful sense of fun.

The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy.

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An age-appropriate approach transitions the graphics from cute illustrations for babies to more ‘grown up’ use of patterns for older kids.

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The branding refines the iconic Fisher-Price identity and expands it to a customized kit of parts that offers flexibility for a variety of contexts.

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Animation by Chris Bruffee. Music by Jacob Rosati.

Animation by Chris Bruffee. Music by Jacob Rosati.

Wako & Seiko Christmas Window Display

Signage & Environmental Graphics, Sound Design

A magical window celebrating the holiday season for Wako's Tokyo store.

Fisher-Price