Play The branding helps break the stigma around menopause and reinforces the idea that it should not feel like an ending, but rather a transition and breakthrough. Learn more about the project Play Play Zoom Enlarge The brand strategy positions Evernow as a smart and empathetic partner who can help navigate the ups and downs of a complicated stage of life. Learn more about the project Zoom Enlarge Play The looping arrows suggest a winding journey that ultimately ends in something positive, optimistically pointing upward towards personal growth. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The identity translates to a friendly and engaging user experience on the site, where the arrows help direct users through the process. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email