Coqual

The brand strategy positions Coqual as a disruptor, a special organization that is transforming the status quo and a brand that companies should use to reach their full potential.

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The framework establishes an editorial design for research reports, complete with magazine-like covers, headlines and the logo used like a nameplate for brand presence.

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The system utilizes a suite of contemporary fonts by BIPOC and female type designers, groups who are largely underrepresented in the world of type design.

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Data visualizations have a straightforward graphic simplicity inspired by the pioneering information design of the sociologist and civil rights activist W.E.B. Du Bois.

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The bright palette serves as an organizing motif for the website, which features a modular design built around a simple grid of color blocks.

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