Pentagram has created a new masterbrand that brings Channel 4 together. For the first time, all of the channel brands, content and streaming service come together under one roof. Learn more about the project Play Behavioural principles connect the identity across all platforms. Inbuilt flexibility allows for tonal positioning and individuality, alongside clear attribution back to Channel 4. Learn more about the project Zoom Enlarge Play Play The re-establishment of Channel 4’s logo, alongside a singular masterbrand colour, sit at the brand’s heart. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge The 4 is ‘a traveller, guiding us through a universe of Altogether Different content’. Learn more about the project Play Play Play Play This narrative functions practically across the brand system, forming a core brand principle ‘4 leads’—the basis for lockup and layout frameworks. Learn more about the project Zoom Enlarge Play Play Play Zoom Enlarge Zoom Enlarge The universe that 4 travels through is made up of interconnected and ever-evolving worlds, transforming to contain anything from functional content to elaborate, narrative idents. Learn more about the project Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Immersive gradients bring the ‘Altogether Different’ nature of the universe to life in a vast, eclectic, and at times delightfully clashy, spectrum. Learn more about the project Zoom Enlarge Play Play Play Play Viewers are reminded of the wider universe by composition and movement that reveal glimpses into adjoining worlds. Learn more about the project Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge By zooming out even further, the extent of the universe is revealed, showing audiences the breadth of Channel 4’s content. Learn more about the project Zoom Enlarge Play Play Motion principles define flexible parameters that govern everything from hero brand moments to the smallest digital interactions. Learn more about the project Play Play Play Play Designed with practicality at its forefront, consistent typography and layout principles are coupled with playful moments that reveal Channel 4's mischievousness, such as the 4mojis integrated with the brand typefaces. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Pentagram remastered and expanded the Channel 4 Headline typeface to include variable condensed and extended styles for use in show brand creation. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The new Channel 4 masterbrand system boldly showcases must-see shows, films and digital originals, connecting viewers to a prolific brand that has been at the heart of British creativity for four decades. Learn more about the project Play
