Brooklyn Children’s Museum

Brand Identity

The whimsical mascot of a beloved NYC institution becomes the basis for a complete brand identity system.

Generations of Brooklynites know BCM by its mascot, a green ‘chicken robot’ originally created by Seymour Chwast.

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Seymour Chwast‘s original illustration from 1977.

Seymour Chwast‘s original illustration from 1977.

The character was redrawn to make it more flexible for a variety of contexts, adding dimension and movement, and bringing it to life in digital animations.

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The green chicken robot is joined by a family in different colors that can be used as sub-brands for BCM’s various programs and initiatives.

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Manuvo

Brand Identity

Brand identity for a tech company creating cultural resources to inspire change and drive social progress.

Brooklyn Children’s Museum