Zoom Enlarge The identity applied to business cards and stationery. Zoom Enlarge The new identity is introduced with a wooden tangram puzzle. The new Apex logo makes use of these shapes by forming an apple, symbolic of the organization's educational mission and alluding to New York City's well-known moniker. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email