Academy for Teachers

AFT worked with Pentagram to clarify their message and elevate their brand in order to reflect the organization’s expanded reach.

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Inspired by the three sections of the logo, geometric shapes become a brand system of overlapping and interacting moments that represent the exchange of ideas and collaboration inherent to the organization.

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The overlapping shapes allow the colors to be layered together to further emphasize the ideas of mixing perspectives. 

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Pentagram brought the identity to life through Academy for Teachers' new website, including extensive reorganization of AFT’s immense catalog of programming and offerings.

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