‘A More Perfect Union’

Brand Identity, Editorial Design

Identity and editorial design for a special project by The Philadelphia Inquirer looking at the roots of systemic racism.

The wordmark uses a font based on the signs from protest marches in the 1960s, specifically the iconic ‘I AM A MAN’ poster.

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The first chapter looks at The Inquirer’s own role in perpetuating racial inequality inside and outside of the newsroom.

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Brooklyn Children’s Museum

Brand Identity

The whimsical mascot of a beloved NYC institution becomes the basis for a complete brand identity system.

‘A More Perfect Union’