‘40 Years of Storefront for Art and Architecture’

Brand Identity, Exhibition Design

The NYC institution celebrates a milestone with a special identity and custom typeface for its anniversary benefit and exhibition.

Inspired by the extended lettering on the gallery’s façade and the themes of the exhibition, the custom typeface can expand and contract horizontally.

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This flexibility also ties into working within the tight constraints of Storefront’s space and resources—stretched thin, going big—and the dynamic façade, with its changing apertures.

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The show tells the story of the institution through archival materials related to its exhibitions and events, mainly paper-based ephemera such as posters, fliers, letters, documents and photos.

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Since its early years, Storefront has accompanied each exhibition with a newsprint, a consistent format that continues to this day.

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Just Type Playing Cards

Packaging, Industrial/Product Design

Luxury playing cards designed in collaboration with Art of Play, an online retailer of puzzles, games, and magic.

‘40 Years of Storefront for Art and Architecture’